Be Reasonable with Client’s Expectations
Make sure that in all communication with the prospect leading up to sale and continuing to the after sales service or account management is accurate. Let the prospect or customer have the full, realistic picture of what they are to expect. It is often better to under promise than to exaggerate and the not be able to deliver on promises made. Of course, there will be times when you will not be able to deliver – we live in an imperfect world, however, be careful to adhere to contractual agreements if they are there.