Entrepreneurship 101: Session Ten – Making Connections – Simple Marketing Plan
Entrepreneurship 101: Session Ten – Making Connections – Simple Marketing Plan
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Question 1 of 6
1. Question
Product: How will you differentiate your product?
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
- One-touch at-home brewing to create a fast, personalised coffee experience
- Gourmet, fair trade, gluten-free, and organic coffee
- Affordable
- Business and retail customers (universal coffee experience)
- Complete package: will also provide coffee pods, service, advice, and support
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Question 2 of 6
2. Question
Price: How will your product be priced? What strategies (such as loss leaders or psychological pricing) will you use?
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
- Home and Pro versions
- Customisable options for businesses
- Free coffee for six months included with all models
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Question 3 of 6
3. Question
Place: How will you distribute and provide your product?
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
- Advisors in retail stores
- Product on retail store shelves (emphasis on boutique and home decor stores)
- Representatives for door-to-door business sales
- E-commerce shop
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Question 4 of 6
4. Question
Promotion: How will you promote your product?
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
- Free service, support, and coffee for one year (first 500 customers only)
- Customer referral programs to encourage word of mouth promotion
- Points program
- Facebook draws
- Ads on all major search engines
- Door-to-door business campaigns
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Question 5 of 6
5. Question
Packaging: What design and functional elements will your packaging contain?
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
- Recyclable cardboard inserts will protect the coffee machine inside the box
- Coffee pods will be compostable; the box will be 30% smaller than competitors’ current offerings
- Boxes for both coffee machine and coffee pods will contain instructions to create a birdhouse from them
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Question 6 of 6
6. Question
Positioning: How does your product compare to similar products from other companies?
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
- We offer a universal experience for customers that they can enjoy at home and at work
- We offer a high-quality product at an affordable price
- We are committed to protecting the environment and promoting sustainability
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