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Entrepreneurship 101: Session Ten – Building Your Sales Force
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1. Question
Consider the pros and cons of hiring people with sales experience versus those without sales experience, and what the results might be.
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Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
Consider these questions:
- If you sell a highly technical product (like a car or computer, for example), can you sell more of them if the salesperson has no sales experience but has great product knowledge?
- If you sell a service, will your results be better or worse with someone who can build a relationship with the customer but is unable to close the sale?
- If you are starting a business and you want to rely on family and friends who are great people but have no sales experience, will you be able to fire them when the time comes?
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